The London School of Business and Finance in Singapore has announced the launch of its official WeChat account.

With over one billion users worldwide, WeChat is China’s largest multi-purpose messaging app. The account has been launched in response to a high number of enquiries for programmes coming from Chinese students.

The WeChat account will provide its followers with full access to different news affecting LSBF in Singapore including updates on its programmes, campus location, partnerships, events and student life. Students will also be able to request and enquire directly for further information. The app will also allow new and current students to engage directly with educational consultants. To start using the platform, students will simply need to scan a QR code already made available to them by the school.

Commenting on this launch, Harry Sun, Head of Sales and Business Development at LSBF, says: “China is a vibrant and dynamic economy and a highly valued market for LSBF in Singapore. This felt like the right time to launch this new WeChat service, dedicated to the Chinese market. Through this official account, we hope to connect and serve our Chinese-speaking students in meaningful ways that both educate and inform.”

Rathakrishnan Govind, CEO of LSBF Global, adds: “We are constantly looking to increase interactions and direct engagement with our international students. It is very important for us to make sure they receive first-hand access to any updates that might affect them. It is a priority for us to increase our presence on the different social platforms.”

The WeChat account is the latest addition to LSBF in Singapore’s social media platforms, alongside the school’s Instagram, Facebook, Twitter, LinkedIn and YouTube channels.