OVERVIEW
Understand the consumer. Build campaigns. Measure growth.
The programme connects consumer behaviour with contemporary digital marketing execution. Learners develop skills across consumer psychology, content, search, Generative AI, performance marketing, campaign optimisation and marketing analytics.
Instructor-Led
60 Hours
Self-Paced
40 Hours
Career Accelerator
9 Hours
MODULES
A career-focused learning experience beyond academics
Module 1: Consumer Psychology & Digital Strategy
- Consumer behaviour and decision journeys
- Motivation, persuasion and behavioural principles
- Segmentation and positioning
- Digital marketing strategy
Applied output: Create a consumer insight and digital strategy brief.
Module 2: Content, Search & Generative AI
- Content strategy
- SEO fundamentals
- Social media content
- Generative AI for ideation, copy and content workflows
Applied output: Develop a multi-channel content plan and sample assets.
Module 3: Performance Marketing
- Paid search and social concepts
- Funnels and targeting
- CPL, CAC and conversion
- Campaign optimisation
Applied output: Create a performance campaign plan.
Module 4: Marketing Analytics & Growth
- Marketing metrics
- GA4 concepts
- Attribution and funnel analysis
- ROI/ROAS and A/B testing
Applied output: Build a campaign performance dashboard.
Module 5: Integrated Digital Campaign Capstone
- Consumer insight
- Creative and content
- Media plan and budget
- Measurement framework
- Campaign presentation
Applied output: Portfolio-ready digital campaign strategy and performance plan.
Structured Self-Paced Learning: 40 Hours
Approximately 8 hours of guided self-paced learning accompanies each module. Activities may include digital learning content, tool practice, guided exercises, case studies, quizzes/knowledge checks, assignments, applied reading and progressive development of the final project.
Career Relevance
what to expect
Possible Learning & Career Outcomes
Learning Outcomes
By the end of the programme, learners will be able to:
- Digital Marketing Fundamentals: Understand the digital marketing ecosystem, customer journey and major digital channels.
- Consumer Psychology: Apply behavioural and psychological principles to understand consumer choices and decision-making.
- Digital Campaign Planning: Develop integrated digital campaigns aligned with defined audiences and business objectives.
- AI-Enabled Marketing: Use AI tools to support research, ideation, content creation and marketing workflows.
- Performance Marketing: Understand targeting, funnels, acquisition, conversion and campaign optimisation principles.
- Marketing Analytics: Interpret key marketing metrics and evaluate campaign effectiveness and return on marketing investment.
- Content & Customer Engagement: Develop audience-relevant content and digital communication across appropriate channels.
- Applied Marketing Experience: Build an integrated digital campaign including consumer insight, content, media and performance measurement.
Career Outcomes
The programme develops practical skills relevant to roles including:
- Digital Marketing Executive: Support digital campaigns across content, search, social and other online channels.
- Performance Marketing Executive: Support paid digital campaigns, targeting, optimisation and performance measurement.
- Marketing Analyst: Analyse campaign, customer and marketing performance data.
- Brand / Marketing Executive: Support brand, customer and integrated marketing activities.
- Growth Marketing Associate: Support customer acquisition, conversion and data-driven growth initiatives.
fees (EXclusive of gst)
₹1,00,000 + 18% GST
Admissions
How to apply?
Indian students applying for programmes at LSBF India are required to complete the prescribed admission formalities in accordance with the programme requirements. Prospective applicants may submit an enquiry through our official application channels or connect directly with our admissions team for personalised guidance on programme selection, eligibility criteria, documentation, and next steps.
Our dedicated team is committed to supporting you at every stage of your journey, from application submission to final enrolment- ensuring a smooth and seamless admissions experience.
Online Application
Complete the online application form and upload the required documents.
Application Evaluation
The admissions team evaluates your eligibility and application profile.
Offer of Enrolment
Eligible applicants receive an official admission offer from the programme team.
Fee Payment & Confirmation
Complete the fee payment to confirm your enrolment and secure your seat
