OVERVIEW
Build brands and campaigns for a digital world.
The programme develops practical communications capability across branding, consumer insight, content, social media, advertising, PR, stakeholder communication and media planning. Learners finish by building an integrated campaign that can be showcased in a portfolio.
Instructor-Led
60 Hours
Self-Paced
40 Hours
Career Accelerator
9 Hours
MODULES
A career-focused learning experience beyond academics
Module 1: Brand Strategy & Consumer Insight
- Brand positioning and identity
- Audience and consumer insight
- Messaging and value proposition
- Brand communication
Applied output: Create a brand strategy and audience brief.
Module 2: Content, Social & Generative AI
- Content strategy
- Social media communication
- Copywriting and creative ideation
- Generative AI for content workflows
Applied output: Build a content plan and creative samples.
Module 3: Advertising & Integrated Campaigns
- Advertising fundamentals
- Campaign ideas and messaging
- Integrated channel planning
- Creative evaluation
Applied output: Develop an advertising campaign concept.
Module 4: PR, Stakeholders & Media Planning
- PR fundamentals
- Reputation and stakeholder communication
- Media relations concepts
- Media selection, budgeting and KPIs
Applied output: Create a PR and media plan.
Module 5: Integrated Communications Capstone
- Brand and audience problem
- Creative platform
- Content and media plan
- PR/stakeholder elements
- Measurement and presentation
Applied output: Portfolio-ready integrated communications campaign.
Structured Self-Paced Learning: 40 Hours
Approximately 8 hours of guided self-paced learning accompanies each module. Activities may include digital learning content, tool practice, guided exercises, case studies, quizzes/knowledge checks, assignments, applied reading and progressive development of the final project.
Career Relevance
what to expect
Possible Learning & Career Outcomes
Learning Outcomes
By the end of the programme, learners will be able to:
- Brand Strategy Fundamentals: Understand brand positioning, identity, audience and the role of communication in building brand value.
- Digital Communication: Develop audience-relevant communication for contemporary digital and social channels.
- Advertising & Campaign Development: Apply advertising principles to develop integrated campaign concepts and messages.
- Content & AI Application: Use contemporary and AI-enabled tools to support content ideation, development and communication workflows.
- Public Relations: Understand PR, reputation management and media communication fundamentals.
- Stakeholder Communication: Develop communication approaches appropriate to different internal and external stakeholders.
- Media Planning: Understand audience selection, channel planning, budgets, KPIs and campaign measurement.
- Applied Communications Experience: Develop an integrated brand communications campaign incorporating advertising, digital, PR and media planning.
Career Outcomes
The programme develops skills relevant to roles including:
- Advertising Executive: Support the planning, development and execution of advertising campaigns.
- Digital Communications Executive: Develop and coordinate content and communications across digital channels.
- Brand Executive: Support brand strategy, campaigns and consumer-facing communication.
- PR Executive: Support media relations, reputation and stakeholder communication activities.
- Media Planning Associate: Support audience, channel, budget and media-planning decisions.
fees (EXclusive of gst)
₹1,00,000 + 18% GST
Admissions
How to apply?
Indian students applying for programmes at LSBF India are required to complete the prescribed admission formalities in accordance with the programme requirements. Prospective applicants may submit an enquiry through our official application channels or connect directly with our admissions team for personalised guidance on programme selection, eligibility criteria, documentation, and next steps.
Our dedicated team is committed to supporting you at every stage of your journey, from application submission to final enrolment- ensuring a smooth and seamless admissions experience.
Online Application
Complete the online application form and upload the required documents.
Application Evaluation
The admissions team evaluates your eligibility and application profile.
Offer of Enrolment
Eligible applicants receive an official admission offer from the programme team.
Fee Payment & Confirmation
Complete the fee payment to confirm your enrolment and secure your seat
